For small businesses, it’s hard being heard above all the noise. And if you’re working to a tight marketing budget, that can make things even harder.
However, there are key strategies that will help you scale your business’s marketing efforts that are cost and time effective. Email marketing being one of them.
So, what is email marketing?
How has it managed to stay so relevant for so long? And what are the benefits of using email marketing in your business (especially if you’re outsourcing your marketing to your VA)?
What is email marketing?
Email marketing is a targeted marketing approach that engages with specific people or groups in your existing audience to keep them engaged and potentially generate new business.
These might be prospective clients who have shown some interest in what you do, or people you’ve worked with previously and have fallen out of touch with.
Through personalised content, email marketing builds relationships with your audience. It builds trust, increases awareness and sales, and generates more loyal customers and referrers.
Why is email marketing so effective in small businesses?
It builds trust and credibility in your brand: Email marketing provides a valuable opportunity to establish trust with your audience.
By consistently delivering relevant and engaging content, you position yourself as an expert in your industry, building your credibility in your field and long-term relationships with your customers.
Why is email marketing so effective in small businesses
👉 As marketing activities go, it’s one of the most cost effective: For small businesses operating on limited budgets, email marketing is a cost-effective way to reach a large audience. Compared to some of the more traditional marketing methods, like print advertising or direct mail, email campaigns require minimal investment (there’s loads of free software out there) while delivering a high return on your investment.
👉 It’s personal: Unlike other forms of marketing, email allows you to to be really targeted in who it is that you’re speaking to. This means that you can make your messages more personal and relevant so that they resonate with each reader on a personal level, increasing the likelihood of converting them into loyal customers.
👉 You can be really specific about what the next step is for your customers: Most effective email marketing campaigns will drive traffic to a particular page or form on your website. By strategically crafting compelling calls-to-action (CTAs) within your emails, you can guide your readers towards making a purchase or taking the desired action.
What are the benefits of using email marketing?
Email marketing offers a plethora of benefits for small businesses.
Firstly, it elevates customer engagement by providing a direct and personalised way to captivate subscribers with compelling content, informative newsletters, exclusive promotions, and engaging storytelling.
It also contributes to improved customer retention and loyalty, by nurturing relationships with existing customers. It keeps your brand at the forefront of their minds, and encourages repeat business through exclusive discounts, personalised recommendations, and proactive support.
Lastly, one of the biggest benefits of email marketing is that it provides measurable and actionable insights. Through analytics and reporting tools, you can monitor and use key metrics like open rates, click-through rates, and conversions, to refine your approach and improve your return on investment.
This last point is particularly useful if you’re outsourcing this work to a VA or marketeer, because you can use the results they’re getting to ascertain whether their time and efforts are best spent on this or on other projects in your business.
When you’re running a business, there are always those tasks that have to be put on the back burner because other things are taking priority.
And that’s ok.
But, if you’d like to tick some of those jobs off the list to start reaping the benefits, get in touch today to find out how we can help.